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Last updated 18 June 2026 · Applies to aerlou.com and all Aerlou products

Privacy Policy

Effective date: 18 June 2026 · Last updated: 18 June 2026
Applies to: aerlou.com, the Aerlou web dashboard, and the Aerlou assistant on WhatsApp.

This Privacy Policy explains how Aerlou ("Aerlou", "we", "our", or "us") collects, uses, stores, and protects personal data when you use our website and our personal AI assistant on WhatsApp. By creating an account or using Aerlou, you agree to the practices described here. If you do not agree, please discontinue use of the service.

1. Who We Are

Aerlou is a personal AI assistant that you use by messaging our official WhatsApp business number, with an optional web dashboard at aerlou.com. The service is operated by Aerlou. We are in the process of registering a company in the United Arab Emirates; once registered, the operating entity and its registration details will be published here. For all privacy-related enquiries, contact us at:

2. Scope of This Policy

This policy covers personal data we process when you visit aerlou.com, register for an account, and interact with the Aerlou assistant through WhatsApp or the web dashboard. It does not cover the practices of third parties whose services you separately use (for example WhatsApp/Meta, Google, or your network operator), which are governed by their own privacy policies.

We aim to process personal data in line with the following frameworks that apply to our operation:

  • UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL), the primary data protection law of the United Arab Emirates.
  • UAE Federal Decree-Law No. 34 of 2021 (Cybercrime Law), governing unlawful access to and misuse of data and electronic systems.
  • Meta WhatsApp Business Platform policies, which govern our use of the WhatsApp Business API.
  • Google API Services User Data Policy (including its Limited Use requirements), where you connect a Google account — see Section 10.
  • Where you are located in the European Economic Area or the United Kingdom, we aim to observe the principles of the EU/UK GDPR and the ePrivacy/PECR rules on cookies. [Confirm with counsel whether you are formally subject to EU/UK GDPR and whether an EU/UK representative under Art. 27 is required.]
  • If you market to or knowingly serve California residents, a CCPA/CPRA notice should be added. [Business to confirm whether US consumers are in scope.]

4. What Data We Collect

4.1 Data you provide when you register and use the assistant

  • Your WhatsApp phone number and the account username and password you create.
  • Optional profile details, such as a display name, time zone, and preferences.
  • The messages, voice notes, images, and documents you send to the assistant, and the replies it generates.
  • Items you ask the assistant to keep for you: reminders, to-dos, lists, notes, saved links, contact details, and expense entries.

4.2 Information about other people that you choose to enter

  • Names, phone numbers, email addresses, companies, roles, birthdays, addresses, and notes about contacts that you ask Aerlou to remember.
  • Details, dates, and commitments relating to other people that you share with the assistant.
You are responsible for ensuring you have a lawful basis to record information about other people in Aerlou. We process that data solely on your instruction and do not use it for any other purpose.

4.3 Data generated through use

  • Usage data such as message counts, interaction timestamps, and the features and tools used, which we use to operate, secure, and improve the service.
  • WhatsApp message metadata (for example timestamps and delivery status) processed through the WhatsApp Business API.
  • Technical data when you use the web dashboard or website, including IP address and basic device/browser information available to our hosting provider and analytics.

4.4 Data from connected integrations (optional)

If you connect a Google account, we access Google Calendar and Gmail data strictly to perform the actions you request (see Section 10). We request the narrowest scopes needed and do not access data beyond what those features require.

4.5 Contacting us

If you contact us by email, we use the details you provide (such as your email address and your message) solely to respond to your enquiry.

Please do not send passwords, full payment card numbers, one-time passcodes, or special-category data (such as health, biometric, or government-ID information) to the assistant unless a feature explicitly requires it. The assistant is a general productivity tool and is not designed to process special-category personal data.

5. How We Use Your Data and Our Lawful Bases

PurposeLawful basis (where GDPR-style bases apply)
Providing and operating the assistant and its featuresPerformance of a contract
Processing your messages, voice notes, and documents to generate responses and carry out tasks you requestPerformance of a contract
Maintaining your reminders, notes, lists, contacts, and saved itemsPerformance of a contract
Sending reminders, a daily brief, and service messages you have set upPerformance of a contract
Operating, securing, debugging, and improving the serviceLegitimate interests
Managing account access and preventing fraud or abuseLegitimate interests / Legal obligation
Responding to your support requestsPerformance of a contract
Complying with legal and regulatory obligationsLegal obligation
Sending optional product updates (you can opt out at any time)Consent / Legitimate interests

We do not sell or rent your personal data, and we do not share it with advertisers or data brokers. We do not use your content, or information about your contacts, to train AI models.

6. AI Processing

Aerlou relies on third-party large language models (LLMs) and related AI services to understand your messages and generate responses. The following applies:

  • To produce a reply, the text of your message, recent conversation context, and any image, voice note, or document you send may be transmitted to our AI processing provider (currently Groq, Inc.) for inference, including transcription of voice notes and analysis of images and document text. [Confirm provider entity and that a data processing agreement is in place.]
  • If web-search assistance is enabled, your search query may be sent to a search provider (currently Serper). This feature is optional and may not be active on your plan.
  • We do not use your content to train AI models, and we instruct our AI providers to process your content only to provide the service to you. What a provider may retain or do with API inputs is governed by that provider's own terms; we list our providers in Section 12 so you can review them.
  • AI outputs are generated automatically and may be inaccurate or incomplete. They are provided as informational assistance only. You remain responsible for reviewing outputs before relying on them or sharing them with others.

7. Automated Actions the Assistant Can Take

When you ask it to, the assistant can take actions on your behalf, such as creating reminders, to-dos, and lists; saving notes and contacts; logging expenses; and — if you have connected a Google account — creating calendar events and sending email from your connected Gmail account.

Some actions, including sending email from your connected account, may be carried out automatically based on your instruction without a separate confirmation step. Please review what you ask the assistant to do carefully. [Business to confirm whether a human-confirmation step should be required before the assistant sends email or creates calendar invitations, and update this section accordingly.]

8. WhatsApp and Meta

Aerlou is delivered through the WhatsApp Business Platform operated by Meta. The following applies:

  • We act as an independent controller of the personal data we process through our WhatsApp integration; we are not acting as an agent of Meta in respect of that data.
  • Messages you exchange with Aerlou through the WhatsApp Business API are also subject to Meta's Business Messaging terms and WhatsApp's policies.
  • Outbound messages sent outside WhatsApp's 24-hour service window use pre-approved message templates, in line with Meta's rules.
  • End-to-end encryption that applies between people on consumer WhatsApp does not apply to WhatsApp Business API conversations with Aerlou. Your messages to the assistant are received and processed by our systems in a readable form so that the AI can act on them. Please keep this in mind when deciding what to send.
  • We message only your own number. We do not message your contacts unless you explicitly ask us to send a specific message, and we never read your other WhatsApp chats.

You can control messaging at any time on WhatsApp: reply STOP to unsubscribe, START to resume, and HELP to reach support.

9. Account and Account Security

Aerlou is a personal assistant tied to a single account. The following applies to your account:

  • Your account, your conversations with Aerlou, and the information you ask it to remember are private to you.
  • You are responsible for keeping your account password and the device where you use WhatsApp secure.
  • If you share a device, anyone with access to your WhatsApp may be able to see your conversations with Aerlou.
  • You can request a copy of your data, or its deletion, at any time in line with Section 16.

10. Google User Data and Limited Use

Connecting a Google account is optional. If you choose to connect it, you grant Aerlou access to the specific Google scopes needed for the features you use. Based on our current integration, these are:

  • Google Calendar (calendar.events) — to read your events for your daily brief and to create events you ask for.
  • Gmail send (gmail.send) — to send emails you ask the assistant to send.
  • Gmail read (gmail.readonly) — to search and summarise emails when you ask.

Aerlou's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including its Limited Use requirements. We use Google user data solely to provide and improve the features you request, we do not transfer or sell it for advertising, and we do not use it to train generalised AI models. You can disconnect Google at any time from your dashboard or from your Google Account security settings, which revokes our access. [Note: the gmail.readonly scope is a "restricted" scope; before production use, confirm whether a Google CASA security assessment and verification are required.]

11. Cookies and Analytics

Our website at aerlou.com uses a small number of cookies and similar technologies:

  • Strictly necessary: required for the website and dashboard to function (for example, keeping you logged in). These cannot be switched off.
  • Analytics (Google Analytics): helps us understand how the website is used. These are loaded only after you consent, and you can change your choice at any time.

We do not use advertising or cross-site tracking cookies. You can accept or reject analytics cookies using the banner shown on your first visit, and you can revisit your choice at any time through the . You can also control cookies through your browser settings.

12. Third-Party Service Providers (Sub-processors)

We share personal data with the service providers below, who process it only to provide their service to us. This list reflects the integrations present in our service today and may change; we will keep it current. [Confirm each vendor relationship and that a data processing agreement is in place before publishing.]

ProviderPurposeData involved
Meta (WhatsApp Business Platform)Message delivery to and from WhatsAppPhone number, message content, media, metadata
Groq, Inc.AI inference (text, vision, voice transcription)Message text, images, voice notes, document text, recent context
GoogleCalendar and Gmail features you connectCalendar events and email content within granted scopes
Serper (optional)Web search assistance, if enabledYour search query
RailwayApplication hosting and managed PostgreSQL databaseAll account and service data at rest
Redis (optional)Message de-duplication / queueing, if configuredMessage identifiers
Open-MeteoWeather in your daily brief, if enabledApproximate location/city you set
Google AnalyticsWebsite analytics (consent-based)Pseudonymous usage and device data

We may also disclose personal data to professional advisers, or to authorities and regulators where we are legally required to do so. In a merger, acquisition, or sale of our business, personal data may transfer to the acquiring entity under equivalent protections; we will notify users beforehand where required.

13. International Data Transfers

Aerlou is operated from the United Arab Emirates, and several of our providers operate infrastructure outside the UAE, including in the European Union and the United States. Where personal data is transferred internationally, we rely on appropriate safeguards recognised under the UAE PDPL (and, where relevant, GDPR mechanisms such as standard contractual clauses). [Confirm the actual hosting region of your Railway database and AI providers, and the transfer mechanism, with counsel.]

14. Data Retention

We keep your account and the items you save (reminders, notes, lists, contacts, conversation history, expenses, and similar) for as long as your account is active, so the assistant can remember what matters to you. You can delete individual items, or your entire account and all associated data, at any time (see Section 16). When you delete your account, the associated data is removed from our live database.

  • Voice notes and documents you send are processed to generate a response and are not retained as separate files after processing; the resulting text may remain in your conversation history until you delete it.
  • Limited operational logs and message-de-duplication records are short-lived and used only to run the service reliably.
  • Where we are legally required to keep certain records, we retain them for the period required by law.
We are formalising fixed retention windows (for example, automatically deleting inactive-account data and old logs after a defined period). [Business/engineering to confirm the target retention periods and implement automated deletion; until then, this policy reflects the current behaviour: data is kept while the account is active and deleted on request or account closure.]

15. Your Rights

Subject to the UAE PDPL and other data protection laws that apply to you, you may have the right to:

  • Access: request a copy of the personal data we hold about you.
  • Correction: ask us to correct inaccurate or incomplete data.
  • Deletion: ask us to delete your personal data, subject to any legal retention obligations.
  • Portability: request your data in a structured, machine-readable format where technically feasible.
  • Objection and restriction: object to or ask us to limit certain processing.
  • Withdraw consent: where processing relies on consent, withdraw it at any time without affecting prior processing.

To exercise these rights, email privacy@aerlou.com. We aim to respond within 30 days and may need to verify your identity first. There is no charge unless a request is manifestly unfounded or excessive.

16. How to Delete Your Data

You can erase your account and everything we have saved in any of these ways:

  • On WhatsApp, reply DELETE MY DATA and confirm when prompted.
  • In the web dashboard, go to Account → Delete account.
  • Email privacy@aerlou.com and we will erase it for you.

Deletion removes your portal account, conversation history, saved items, profile, and any stored Google authorisation from our live systems.

17. Marketing Communications

We will only send optional product or marketing messages where this is permitted and, where required, with your consent. You can opt out at any time — reply STOP on WhatsApp, use the unsubscribe option in any marketing email, or contact privacy@aerlou.com. Service messages necessary to operate your account (such as reminders you set, security notices, and important changes) are not marketing and may still be sent.

18. Children

Aerlou is intended for use by individuals aged 18 and over. We do not knowingly collect personal data from anyone under 18. If we learn that a minor has provided personal data, we will delete it.

19. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices, technology, or legal requirements. We will notify registered users of material changes by email or through the service before they take effect. The current version is always published at aerlou.com/legal, with the revised effective date. Continued use after the effective date constitutes acceptance.

20. Contact and Complaints

For any question or request about this policy or our data practices, contact privacy@aerlou.com.

If you are not satisfied with our response, you may lodge a complaint with the UAE Data Office (dataoffice.ae) or, if you are in the EEA or UK, with your local data protection authority.

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